For my second video, I spoke with Seth Merrin, founder and CEO of Liquidnet, about how exchanges discriminate against large buyers, his idea for a solution, and what it was like building Liquidnet – a blind crossing network for institutional buyers.

Since the subject matter is a little dense for those of us who don’t speak Finance, and since Seth does a great job of laying it out, I decided to turn the material into a series of three videos, which are embedded below so you can view them in sequence.

Part 1: The Problem looks at why exchanges are inefficient, and how they make life difficult for institutional buyers.

Part 2: The Idea looks back on the moment Seth synthesized the answer to this problem, and follows the process of finding backing for Liquidnet.

Part 3: The Solution takes us to the moment Seth flipped the switched and Liquidnet was born, and looks at how the company faired since that day.

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